SIMS Foundation’s Heart of the City

It was a sold out night of soul for the SIMS Foundation and you can bet Craftbox Agency was there to help make it a night to remember!


Craftbox absolutely LOVES working with the SIMS folks and we truly believe in their mission. By crafting a vision and setting a mood, we transformed The Scottish Rite Theatre into a 1930’s esque Speak Easy and let the musical energy do the rest!

“Standing ovation for #HeartoftheCity Creative Director, Celeste Quesada of Craftbox Agency. Did she pull off a beautiful event or what!”

“This was one of those nights where the setting was so perfect, and the show so incredibly good that you get goose bumps listening to the phenomenal talent on the stage before you.“

This year’s SIMS Foundation Gala came together in a short 6 months and was a collaboration of an amazing behind-the-scenes talent including the SIMS Foundation staff and board, The Heart of the City Committee, Scottish Rite’s Rich Vazquez, scrumptious midnight snack gods SINGHS Vietnamese, Royer’s Pie Haven & Nothing Bundt Cakes, gorgeous art installation created by Chella Cardona, Alicia Frausto Design, Giant Noise, The Huston-Tillotson RamNites Step Dance Team,  Kendra Scott, Blo Austin, Chelsea Grace Design, Co-chairs Noel & Will Bridges and our fabulous crew & volunteers. If you didn’t get a chance to check out the event – the talent line up was stellar and included fantastic artists such as Nakia, Bobby Patterson, Tameca Jones, Dan Dyer & Daniel James Leopold (of Leopold and his Fiction) and Music Director grammy award winning Adrian Quesada and his all-star band.


Adrian, Dan Dyer and Tameca Jones recorded “I Need You” as part of the SIMS fundraising effort and the song was also incorporated into the event invitation. You can also see highlight photos of the event below!

Enjoy – Celeste & Pati


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